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The rock band Haim spilled the beans on all their favorite makeup products from ILIA. The trio, consisting of Este Haim, Alana Haim and Danielle Haim, starred in the clean beauty brand’s latest campaign video titled “Almost Ready.” The short clip highlights the “importance of makeup that makes your skin better.”
The star of the video, besides Haim, was ILIA’s Super Serum Skin Tint SPF 40, which the girls hastily applied before snapping a group selfie with the bottle in hand. The serum tint is available on ILIA’s website and retails for $48.
The bottled makeup is a lightweight demi-coverage style, strategically marketed during the summer months because nobody wants to wear a heavy face of makeup when it’s sweltering. The texture is water-like with all the benefits of a serum, thanks to ingredients like Niacinamide to smooth texture and hyaluronic acid to plump and hydrate the skin.
The serum tint is a superb choice for sunny weather because it is formulated with SPF 40, protecting your skin from sun damage while evening out your complexion. If you aren’t a fan of thick and cake-like foundation and want to try something more breathable, the Super Serum Skin Tint SPF 40 is for you.
Alongside the video, Haim shared their favorites from ILIA’s extensive beauty line, including stick blushes, mascara, cream bronzers, eyeshadow and more — letting fans in on their routines.
Este‘s ILIA Picks
Este’s first pick of three is ILIA’s Multi-Stick Blush in the shade lady bird, a taupey hue. This formula is very in line with the brand’s “no makeup makeup” mantra. It is a sheer wash, rather than an impactful, pigmented finish, offering wearers just a kiss of color. We recommend this blush because it is multi-use, doubling as a lip product.
That natural finish is what lots of people are seeking these days as the “clean girl” aesthetic continues to reign supreme. This makeup style focuses on subtly accentuating features, rather than drastically changing your face. The roll-up product is pocket-sized, meaning you can pop it into your bag for touch-ups on the fly. If you’re seeking something portable, with a natural finish that you can wear every day, we’d add this blush to cart.
If black mascara is too harsh for you, brown mascara like this Limitless Lash Mascara in rich brown is the most natural your lashes can get. Este’s product pick is in an espresso hue that complements the color of your lashes naturally, creating depth while curling them up. This product is a must-purchase in our book because of the intricately designed wand. If you look closely, the spoolie features two different sides: one with thin bristles close together, while the other has thicker strands that are spaced out.
You’ll use the thicker side for your top lashes to create volume and prevent clumping, and the thinner side to separate and coat your bottom lashes. Wand aside, ILIA claims that the wear on this mascara is superb, resisting flaking and smudging for up to 12 hours.
Este picked out ILIA’s Soft Focus Blurring Blush, which gets its name from the blurred effect it is meant to give to the skin upon application. This is an especially impressive feature, given that the product is formulated without talcum powder, an ingredient you might find in setting powder or other powdered makeups.
Talc absorbs moisture, helps the product blend out and reduces the appearance of texture. In a blush like this one, talc has been replaced with mica and tapioca starch, ingredients readily found in nature that essentially perform similar functions. If you are worried about talcum powder in your makeup, and you are looking for a blurring alternative, this blush diffuses beautifully.
Danielle‘s ILIA Picks
We love ILIA’s Lip Sketch Hydrating Crayon, and so does Danielle. The band’s lead guitarist favors the shade Banquette, a pink meets brown hue that is universally flattering, no matter your skin tone. Our adoration for the lippie stems from its precision tip, which gives the user the utmost control of their liner.
This is a creamier formula than something like a MAC lip pencil, which is much waxier. A velvety formula like this provides more color payoff because the added wax is not there to dilute the color. This pencil was made for those looking for more impact from their liners, but with that added artistic control to create the shapes you want with ease. The shade is neutral enough for everyday wear and will likely complement lipstick shades you already own.
ILIA’s Soft Focus Setting Powder is a loose powder, rather than a pressed one. Both offer a mattifying effect. It’s all in the packaging. If you’re looking for something travel-friendly for touch-ups on the go, you’ll want a pressed powder because you’ll avoid a mess. Loose powders like this one often come in a component dotted with holes so you can tap out onto the lid.
Once the powder is dispensed, you can press it into the skin with a powder puff or fluffy brush. As you’d imagine, this process is a little messy, which is why you’d want to buy it for home use. This is a clear powder used to mattify and blur any texture without imparting any color. This is another talc-free option, checking off that “clean beauty” box.
This Sunshift Cream Bronzer is great for people new to makeup. Danielle’s chosen shade is eclipse, a toasted hue that would best work on lighter complexions. Cream bronzers are very user-friendly, as opposed to their powder counterparts. This is because they tend to blend out without much effort. Cream products are formulated to melt and blend out without effort, while powder bronzers often sit on top of the skin.
To use, you’ll want to dab the product on the back of your hand to warm it up before dotting it on the cheeks and temples. From there, you can blend out with your fingers or even a beauty sponge for a more seamless application. Cream bronzers are a kind of stress-free makeup that you want in your kit for days when you want to create a simple look without effort.
Alana‘s ILIA Picks
Alana’s first choice is Gloss Hydratant Overglaze Lip Gloss in the shade clay, a vampy red-brown that applies sheer. This is the kind of gloss you’d want for a subtle tint, rather than an impactful hit of color. Clay’s red-brown hue is particularly flattering on deeper complexions and appears more vampy on lighter skin tones.
We would choose this gloss over others because it is a buildable formula, which means users have more control over their finished look. Want your lippie darker? Dab on more. Gunning for a sheer look? Apply one coat. Per its name, this product is all about hydration and shine, creating a glazed, glassy effect when applied. This is a gel formula, which is a mix of gel and oil. The oil hydrates, while the gel creates a plush and bouncy finish that isn’t sticky, unlike your traditional glosses.
Alana’s final pick from ILIA’s line is a user-friendly product made for makeup beginners. For an effortless eye look, the Eye Stylus Shadow Stick is your best friend. This is because the shadow comes in a roll-on stick form, giving the user precision to place their color wherever.
Easy still, users will be able to blend out with a finger since the shadow is a cream. The musician chose the shade flax, which is a matte taupe. We’d categorize this as a transition shade that you can pop in the crease to create dimension. This is another product that is amazing for makeup newbies since it is easy to apply and blend out.













